What is craft & why does it matter?

Created for Impractical Labor's Inaugural Quarterly, January 2009. A short essay positing that craft is simply doing things as well as one can. The text-of-many-typefaces running vertically consists of titles from the New York Public Library's reference collection, all of which contain the word craft in their title; the essay's analysis follows from this really interesting (and often amusing) index.

handset from lead & wood types and printed letterpress
2008 | 17x11 inches unfolded | 500 copies | $3 in the shop
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image of craft brochure image of craft brochure

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